It’s that time of year again when shopper marketing teams plan out their events for…
Interest in measuring the ROI of shopper marketing is increasing across the industry, again. There…
Many CPG companies have an ad hoc or disjointed process for evaluating their shopper marketing…
Shopper marketers must consider business needs as well as shopper needs. To that end, some…
Much has changed since the concept of integrated marketing communications (IMC) was introduced by Don…
Shopper marketing aims to engage and influence consumers all along the path to purchase. At…
Stockpiling, out of stocks, canceled programs, channel disruption, oh my! This pandemic has really put…
Introducing New Software for Shopper Marketing Planning The average shopper marketer is overworked and underequipped….
Now is the time to scrap your shopper marketing plans, then rebuild them from scratch….
To go it alone is to fly half-blind, but working with retailers, CPG brands gain…