Planning for Shopper Marketing Success—One Company’s Winning Strategy

It’s that time of year again when shopper marketing teams plan out their events for…

Overcoming Barriers to Shopper Marketing ROI Measurement

Interest in measuring the ROI of shopper marketing is increasing across the industry, again. There…

Special Shopper Marketing Best Practices Series Part 5: Implement Processes to Optimize Marketing Effectiveness

Many CPG companies have an ad hoc or disjointed process for evaluating their shopper marketing…

Special Shopper Marketing Best Practices Series Part 4: Design Programs to Meet Marketing Objectives

Shopper marketers must consider business needs as well as shopper needs. To that end, some…

Special Shopper Marketing Best Practices Series Part 3: Integrate to Build Brands

Much has changed since the concept of integrated marketing communications (IMC) was introduced by Don…

Special Shopper Marketing Best Practices Series Part 2: Best Practices to Activate Shopper Insights Effectively

Shopper marketing aims to engage and influence consumers all along the path to purchase. At…

Special Shopper Marketing Best Practices Series Part 1: Winning Strategies for Shopper Marketing Today

Stockpiling, out of stocks, canceled programs, channel disruption, oh my! This pandemic has really put…

Say Goodbye to Spreadsheets

Introducing New Software for Shopper Marketing Planning The average shopper marketer is overworked and underequipped….

Three Tips for Shopper Marketing Post Covid-19

Now is the time to scrap your shopper marketing plans, then rebuild them from scratch….

20/20 Foresight: Shopper Marketing Collaboration Strategies for Visionary Brands

To go it alone is to fly half-blind, but working with retailers, CPG brands gain…