Rick Abens Founder & CEO March 28, 2022 Confusion and Mayhem in Commerce Marketing It’s an exciting time to be in marketing with changes happening faster than ever. Its…
Rick Abens Founder & CEO September 20, 2021 Weaponry for 2022 & Beyond: Omni-Commerce Financial Management Foresight ROI is the leader in shopper marketing measurement, decision support, and software solutions for…
Matt Wheeler SVP Sales & Marketing March 2, 2021 Say Goodbye to Spreadsheets Introducing New Software for Shopper Marketing Planning The average shopper marketer is overworked and underequipped….
Matt Wheeler SVP Sales & Marketing September 24, 2020 Planning for Shopper Marketing Success—One Company’s Winning Strategy It’s that time of year again when shopper marketing teams plan out their events for…
Rick Abens Founder & CEO September 17, 2020 Overcoming Barriers to Shopper Marketing ROI Measurement Interest in measuring the ROI of shopper marketing is increasing across the industry, again. There…
Rick Abens Founder & CEO August 18, 2020 Special Shopper Marketing Best Practices Series Part 5: Implement Processes to Optimize Marketing Effectiveness Many CPG companies have an ad hoc or disjointed process for evaluating their shopper marketing…
Rick Abens Founder & CEO August 10, 2020 Special Shopper Marketing Best Practices Series Part 4: Design Programs to Meet Marketing Objectives Shopper marketers must consider business needs as well as shopper needs. To that end, some…
Rick Abens Founder & CEO August 3, 2020 Special Shopper Marketing Best Practices Series Part 3: Integrate to Build Brands Much has changed since the concept of integrated marketing communications (IMC) was introduced by Don…
Rick Abens Founder & CEO July 27, 2020 Special Shopper Marketing Best Practices Series Part 2: Best Practices to Activate Shopper Insights Effectively Shopper marketing aims to engage and influence consumers all along the path to purchase. At…
Rick Abens Founder & CEO July 21, 2020 Special Shopper Marketing Best Practices Series Part 1: Winning Strategies for Shopper Marketing Today Stockpiling, out of stocks, canceled programs, channel disruption, oh my! This pandemic has really put…