A complete array of proven analytics products and services to deliver the knowledge you need for more effective programs and events.
Menu
Menu
Shopper Foresight
Event specific and integrated
Shopper Foresight’s model and data inputs are aligned to each shopper marketing event’s unique marketing-reach-to-purchase conversion pattern, while measuring the synergy effect from proper integration with trade promotion elements.
Predictive tools
Shopper Foresight’s predictive models are uniquely developed for shopper marketing ROI measurement and alternative scenario evaluation. The system helps you understand what you will get for your spend and what will drive better results.
Expert decision support
Shopper Foresight does more than measure. It is designed to drive better decisions and continuous improvement, with the full support of Foresight ROI marketing and analytics experts, most of whom come from careers at major CPG companies.
Learn What Works and Drive Improvement
In shopper marketing, there is a big profit opportunity in learning what works well to improve lower-performing activities.
With Shopper Foresight, you can objectively measure shopper marketing ROI at the tactic level for budget accountability and allocation. You can identify shopper marketing success drivers and improvement opportunities and guide future event planning with predictive metrics.
A specialized econometric model for maximizing shopper marketing ROI:
– Industry Standard for shopper marketing ROI measurement
– Data and modeling compatible with existing marketing mix models
– Benchmarks from more than 35,000 events
– Measure-Learn-Plan process for driving performance improvements
– Endorsed by MASB (Marketing Accountability Standards Board)
– Data and modeling compatible with existing marketing mix models
– Benchmarks from more than 35,000 events
– Measure-Learn-Plan process for driving performance improvements
– Endorsed by MASB (Marketing Accountability Standards Board)