Founder & CEO
Rick got his passion for shopper marketing analytics 25 years ago at Kellogg where he witnessed business decisions being informed with analytics which improved the profitability of the retail accounts he analyzed. Then, he learned from some of the best marketing analytic experts while at Kraft Foods and ConAgra.
Data science is his hobby and he gave up golf to do more analytics. He likes to use his spare time searching through vast amounts of data to find what shopper marketing practices work best for our clients to give them a competitive edge with a future view. Its too late to do anything about the past, but whoever knows the most about the future, wins!
Rick is a contributing author to the MASB publication Accountable Marketing. He is a designated member of the Institute Faculty at Path to Purchase Institute. He has published a benchmark study of shopper marketing best practices and performance standards.