Rick Abens

Founder & CEO

Rick got his passion for shopper marketing analytics 25 years ago at Kellogg where he witnessed business decisions being informed with analytics which improved the profitability of the retail accounts he analyzed. Then, he learned from some of the best marketing analytic experts while at Kraft Foods and ConAgra.

Data science is his hobby and he gave up golf to do more analytics. He likes to use his spare time searching through vast amounts of data to find what shopper marketing practices work best for our clients to give them a competitive edge with a future view. Its too late to do anything about the past, but whoever knows the most about the future, wins!

Rick is a contributing author to the MASB publication Accountable Marketing. He is a designated member of the Institute Faculty at Path to Purchase Institute. He has published a benchmark study of shopper marketing best practices and performance standards.

Have you ever met anyone famous?

I was a roady for The Rolling Stones

If you can eat one food that didn't count calories, what would it be?

Ice cream

If you could pick up a new skill in an instant what would it be?

Speaking Spanish

Seen any good movies/shows lately you’d recommend?

Inequality for All

What’s one thing that surprised you about working at Foresight ROI?

That we grow better as we gain a more diverse group of people and give them room to bring in their ideas

Been pleasantly surprised by anything lately?

That the recent rapid growth in ecommerce for grocery has taken this long and such a big disruption.

What’s the best advice you’ve ever heard?

To listen

Who had the most influence on you growing up?

High school coach other than my parents

Where do you feel most present?

Deep in analysis

Who’s someone you really admire?

Martin Luther King Jr.